The toy fair at Olympia

We attended the toy fair at London Olympia to gain an insight into current toy trends. It was beneficial to be able to see how different toys have developed and what types of toys are being marketed. There were many new innovative styles of toy including chocolate which can be moulded into different shapes in the way play dough can. We also managed to take a look at the new barbies being offered to the market which are shown in the images. Barbie hasn’t really changed with the new ‘role play barbie’ sets based around makeup, hair, beauty and cooking, the typical roles barbie has always been associated with.

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The Barbie brand is always clear to see at events or on the shelf in a toy store, the bright pink with the Barbie logo is never mistaken for another toy. The new Barbies have been altered slightly, they now come with hinged arms and legs which makes them able to pose in a more lifelike way.

The following images were also taken at the toy fair

Hello Kitty Toy fairphoto2


These Hello Kitty toys look much more appropriate for younger children however they are all pink and they are based around housekeeping, most of the toys shown design for young girls were babies, ovens, hoovers.


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