Looking at ideas around dress up costumes for children being suitable for boys and girls. It could be interesting to explore different gender stereotypes through one item.
Currently reversible dressing up costumes are available, mainly disney ones where the child can choose to dress as Bell or Cinderella. Both sides following the same theme. I think a much better angle to take on this would be to look at a costume for both boys and girls and combine it into one product. This could be taken to extremes such as a pink fairy dress combined with an army outfit and gun/wand accessory.
Throughout research we have noted that the one thing we see a big problem with is the lack of choice children (and parents) are given regarding toy buying. I think by creating a product that is not gender neutral but actually combines both gender stereotypes we can offer a choice that no other product can currently do!
These kinds of toys create an opportunity for us to create a toy that would appeal to either gender by having alternate characters in one. Both characters could appeal to both genders or there could be one specifically feminine character and one masculine character on the same toy.
I did a short comparative exercise to see how people perceive teens from ten years ago and from today.
This first image shows a 15 year old in 2006. You can easily identify that she is a young girl and 100% of people asked guessed her age within a year.
This image shows two teens from today. The girl on the right has just recently turned thirteen years of age. 100% of people asked guessed she was older. Most of them said she was at least 5 years older, guessing her at 18 years of age.
This is further evidence that younger people are expected to be grown-up before their time. Some might say that young people have less responsibility now than they ever have but still they seem to appear older and expect to be treated as such before they can handle it. This is supportive of the message ‘Baby’s First Baby’ is trying to get across.