ELC

The Early Learning Centre have made an obvious attempt to eradicate the idea of gender stereotypes within their products by the way they advertise them on their website. 

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They show boys happily playing with dolls and prams and even show them choosing the pink ones over blue. They don’t seem to promote girls playing with boys toys as much but this was never as much of a taboo. The images do seem a little forced but i think the reason for doing it is enough to encourage an open mind in both parents and children.

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