When kids play across gender lines…

Harrods have recently redesigned their shop layout in order to help ‘eliminate gender-based marketing’. Instead of having the usual pink girl section and the blue boy section, they have instead created ‘worlds’ which their toys live in. For instance if you wanted to find a rocking horse, or a dress up costume, you would need to look in the Big Top Circus section. This way the boundaries are blurred between toys and are chosen based on the environment they might be played in rather than their gender specific roles. If a child sees a toy that might be more traditionally aimed at a girl sat next to a row of baby dolls they probably wouldn’t distinguish the difference. Why does an action doll have to be different and separate from a baby doll?




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