We intend to package the same costume in two different boxes which play to each gender. This misleads the buyer (i.e.the parent) and makes them think that they are purchasing a typical gender based toy, when in fact a secret lies inside, leaving the choice entirely up to the child. This could also allow for reversible packaging.



Reversible Toys

These kinds of toys create an opportunity for us to create a toy that would appeal to either gender by having alternate characters in one. Both characters could appeal to both genders or there could be one specifically feminine character and one masculine character on the same toy.