I think it is important to remember that both girls and boys have stereotypes, we automatically associate video games with boys, as the image below suggests and girls are associated with pink and shopping. It is equally as wrong to assume boys are only interested in ‘typical’ boys toys and masculine colours.
“The term “tomboy” is used when referring to a girl who is masculine, and the term “sissy” is used when referring to a boy who is feminine. We need to state what we consider feminine and what is masculine. According to the established sense in the society, femininity and masculinity are tightly bound to gender. Men are supposed to be masculine. They are expected to be strong, rough, to have high stamina. They are not supposed to wear skirts(the Scots are an exception) but trousers, and should avoid colors like pink and violet. These are “feminine” colors. The man in the family is usually the person who should provide money and build a career. On the othere hand, women are supposed to be tender and loving mothers and wives, to wear skirts and to walk on higheels. They are should not have a career, but should take care of the kids and the house.
It seems that these perceptions have been existing forever. That is because from early childhood, we are thought by our parents that pink is for girls, and blue is for boys. The trucks and weaponry toys are for boys and the dolls are for girls. Than, it is not surprising that we accept gender stereotyping and try to fit in the rigid models of feminine and masculine.” (http://schoolworkhelper.net/gender-stereotypes/)
It seems that the majority of parents are reluctant to give their sons toys aimed at girls such as easy bake oven or a doll.