Looking at ideas around dress up costumes for children being suitable for boys and girls. It could be interesting to explore different gender stereotypes through one item.
Currently reversible dressing up costumes are available, mainly disney ones where the child can choose to dress as Bell or Cinderella. Both sides following the same theme. I think a much better angle to take on this would be to look at a costume for both boys and girls and combine it into one product. This could be taken to extremes such as a pink fairy dress combined with an army outfit and gun/wand accessory.
Throughout research we have noted that the one thing we see a big problem with is the lack of choice children (and parents) are given regarding toy buying. I think by creating a product that is not gender neutral but actually combines both gender stereotypes we can offer a choice that no other product can currently do!